Nine Easy Changes To Ensure Your Website Is More Mobile-Friendly

Many business leaders may make the mistake of assuming that a well-designed desktop website will translate into a well-designed mobile website—and will quickly learn that’s not the case. With a different screen size, different applications and varying user behaviors, mobile requires separate consideration when it comes to design and function.

But you don’t necessarily have to start from scratch if you want to make sure your existing website is mobile-friendly. For easy changes any business can make, consider the following tips from the members of Young Entrepreneur Council. Making even just one of these changes could have a positive impact on the way your users engage with your business.

1. Remove Pop-Ups

Pop-ups are more acceptable on desktop computers, but on mobile devices, they interrupt the user experience. When we bring a potential lead to our website, we want them to have a seamless experience whether they’re researching or looking to convert. When it comes to mobile, if you feel a pop-up is necessary, you should consider adjusting your calls to action and content hierarchy first. – Shay Berman, Digital Resource

2. Change Button Size And Placement

Consider the way you hold your mobile phone. Most people use their thumb to do pretty much everything on their screens, so any button that can’t be reached with your thumb when holding the phone in your hand is a bad button. Replace them to make them reachable with your thumb. Also, enlarge the size of these buttons to make them easily clickable. – Josh Kohlbach, Wholesale Suite

3. Use A Mobile-Responsive Website Builder

Mobile-responsive website builders automatically resize and reposition the elements so that they fit on the screen of a mobile device. With the built-in features, it’s easy for users to navigate pages, view menus and content in a way that’s optimized for mobile devices. This is crucial for lead conversion and easy customer navigation. – Tonika Bruce, Lead Nicely, Inc.

4. Prioritize Your Content

You need to prioritize the right content since you can’t display all your content at once on small mobile screens. You need to know your audience well and what they want, and then present relevant content first while creating buttons and menu options that allow users to find other content when they choose to. This is “progressive disclosure” and is a key feature of mobile responsive sites. – Blair Williams, MemberPress

5. Increase Your Site Speed

One of the key issues of mobile is the site speed. An easy way to learn and obtain prompts on what can be done to increase your mobile site speed is with Google PageSpeed Insights. This is a tool that will provide you with direct recommendations on how to increase your website’s performance for various device types. – Daria Gonzalez, Wunderdogs

6. Use Single-Column Forms

One of the easiest ways to make your site more mobile-friendly is to use single-column forms. In many cases, multilevel forms can cause conflicts on mobile devices, which will undoubtedly lead to a negative experience. I suggest optimizing your contact forms, payment page and event registration forms with mobile users in mind if you want to improve your conversion rate and delight new visitors. – Chris Christoff, MonsterInsights

7. Add A ‘Back To Top’ Feature

You should add a “Back to Top” button to your webpages and blog posts when readers scroll down to read your content. Adding this minor feature will make it easier for people to jump back to the top of the page insteading of painstakingly scrolling up. Such small features keep people engaged and build goodwill. Your audience will prefer to come back to your website even if there are other sources out there. – Syed Balkhi, WPBeginner

8. Compress All Images

To make a website more mobile-friendly, make sure to compress all images to smaller file sizes. This will prevent your webpages from lagging and giving your visitors a negative user experience. – Stephanie Wells, Formidable Forms

9. Increase Font Sizes

For a more mobile-friendly website, make sure to use large, legible fonts that are easy to see. Small mobile screens require more emphasis on links and larger text so it’s easy to navigate your content and find what users are looking for. – Jared Atchison, WPForms