The city of Green Lake plans to revamp its website.
Finishline Studios owner Nathan Hess of Berlin will work with Green Lake Mayor Ray Radis, Ald. Chris Foos and Green Lake Area Chamber of Commerce Executive Director Lisa Meier to redesign the city’s website.
Hess designed the city of Berlin’s website, the Boys & Girls Club of the Tri-County Area’s website and websites for other local organizations.
Last week Thursday, Hess heard from members of the city’s Ad Hoc Economic Development Committee regarding their ideas for the city website.
“Whatever you guys want to do, I’m probably capable of doing,” he told the committee. “What needs to be done — at least before fall of this year — would be the framework of the site, [which] is quite outdated. That wouldn’t have any impact on design or content, but I need to allot some hours on the site to get that upgraded.”
Meier is meeting with Hess this week to go over a few items on the chamber website and to discuss the city’s website.
“We need to have a strategic plan on what we need to have done and present those to him and go from there,” she said, noting the chamber would be able to provide high-resolution photos that the city could use for its website.
The chamber director added that the city should look at what other similar, tourism-driven municipalities have done with their municipal websites.
Grant administrator Robin Wallenfang noted the website needs to be easy to use, so residents can effortlessly participate in community surveys, learn about grant opportunities and look for information.
“I want it to be really user-friendly the first time people go on it, so that they’ll come back to it,” she said.
Elaine Houser, an advisor to the city, said the city also should work with the police and public works departments to find out what information they would like to include on the website.
Foos proposed including information about doing business in Green Lake such as available commercial properties, perks of moving a business to Green Lake and more.
Meier added that the city website doesn’t need to include everything as the chamber’s website already provides helpful links for tourists interested in parks, boat launches, fishing licenses and other information.
“We’ll have to get together to make sure we’re not overlapping,” she said. “I don’t want you guys to duplicate anything that you can just link to my website.”
Committee members also agreed that the new website must avoid including outdated information.
However, it’s unclear who would be responsible for keeping the website updated as the city has limited staff and the clerk’s office already has its hands full, officials said.
“Long-term, we need to look at possibly hiring a contracted person to update and keep our website current, to keep new imagery going up and keep updating the new places for sale,” Meier said. “I think that’s a long term-plan that you have to look at.”