Firework taps former Gap, General Electric, PayPal Executive to Lead Global Engineering Team

At Firework, he’s stepping into a leadership position at the forefront of an engineering team with deep, cutting-edge experience and industry-leading expertise. Firework’s large engineering team is already stacked with exceptional professionals, including a world-class expert on media processing, a former frontend architect of YouTube, the lead developer for the world’s largest crypto-mining pool, the former lead engineer of Yahoo, former application architect of Rakuten, and several other senior staff engineers from top Silicon Valley companies.

The engineering team at Firework, under Krishnan’s leadership, is building an entirely new kind of platform, designed to democratize access to the best video and streaming experiences on the open web and taking a direct shot at the centralized models of the current reigning walled garden social sites like TikTok, Facebook, and Instagram. And beyond that, they’re working at a global scale with billions of seconds streamed per month across 37+ countries.

“Arriving at Firework is a kind of full-circle moment for me, having co-founded a company early in my career to build short-form videos for on-demand playback of sporting events,” Krishnan said. “As VP of Engineering, I am looking forward to bringing to bear my deep technical expertise in retail, IoT, payments and video applications to further fuel the incredible and exciting rocketship growth at Firework.”

Krishnan brings in a diverse set of experiences from his past roles at companies such as GE Digital (GED), PayPal, and Intuit. At GED, as part of an internal startup venture, he led the customer-facing experiences for their marquee IoT product. At PayPal and Intuit, he led engineering teams that served small and large business segments processing over $100B in payment volume.

“Shiv is the exact right person to lead our already exceptional Engineering team,” said Firework CTO, Rick Zhuang. “His blend of experience speaks perfectly to the mix of verticals we serve, and under his technological leadership, Firework is well-poised to change the future of digital engagement—and the open web—for good. We couldn’t be happier to have him on board.” 

Beyond the groundbreaking work being done by the Firework Engineering team, Krishnan is stepping in to lead a department that excels in employee satisfaction and diversity, with a 0% turnover rate in the past 12 months and a team of engineers working across nine countries globally.

“Diversity and Inclusion are very close to my heart,” Krishnan said. “I was very impressed with how the founders and everyone else at Firework were very focused on building a strong culture based on these core values, a critical factor for any team to become a winning team!”

About Firework
Firework is the global leader in humanizing the open web through the language of video. Leveraging shoppable video, live streaming commerce and powerful monetization capabilities, Firework empowers the world’s most dynamic and exciting retailers, consumer brands, and publishers to build engaging video experiences on their owned and operated digital properties and across channels at a global scale. Firework enables organizations to bring new levels of authenticity and connection to online video experiences, speaking to digital natives in the language they understand fully—and taking control of their own customer data. The company is backed by AMEX Ventures, IDG Capital, Lightspeed Venture Partners and GSR Ventures, with over $90 million in capital raised to date. To learn more, please visit

Media Contact
Fatimah Nouilati
Scratch Marketing + Media for Firework
[email protected]

SOURCE Firework