Don’t share your data for discounts

Why do Americans regularly give up personal data for a paltry financial return – especially in a digital age where the risk of consumer fraud is all too real?

It’s a fair question, as the problem is also all too real.

A new study by Atlas VPN, a network services and security company, shows that 70% of Americans would knowingly share personal data with a company online just to get a purchase discount.

Unfortunately, sharing personal data to grab 20% off on a pair of jeans or even a more expensive item like headphones or laptops opens the door to consumer data fraud – even if those consumers don’t seem to know it.