Automate Web Tagging with Tagmate




By: Nick Gambino

If you’ve spent any time on the internet you’ve probably noticed how your activity follows you from website to website and platform to platform. This is why you get a more personalized experience with ads that are relevant to you. Website tracking with tools like Google Analytics is not only useful but the foundation of effective online marketing. No matter what tool you’re using, tags are what make it all work.

Tags are the backbone of internet marketing and one of the most mismanaged but essential elements in creating a robust data tracking foundation. Being able to monitor customer engagement on your website, like those on social media and video platforms, means you can create a more meaningful experience aimed at converting and retaining sales.

When you have hundreds or even thousands of brand interactions across endless domains and platforms, it can be a nightmare to implement a tracking mechanism on them manually, without some sort of automated system. And there are a bunch of you out there doing the legwork, all by yourself. Here’s precisely where Tagmate comes in.

At its core, Tagmate is a tool for automating tag management across various domains using easy-to-use industry templates. The SaaS tool seamlessly integrates with your Google Tag Manager (GTM) account for easy migration for things like analytics and marketing tags.

Using Tagmate will have you wondering why you ever tried to set up tracking pixels and other tags manually. Web developers, online marketing specialists, product teams, or even DIY start-ups know what I’m talking about.

You can spend hours manually setting up proper tracking in your GTM while following all the data collection best practices within Google Analytics. And even then, there are coding issues and error messages galore. It’s a time suck and energy drain that has a rare equal.

Enter Tagmate and this operation becomes completely different. Setting up tracking with the Tagmate app takes you no more than five minutes. You won’t be creating any manual configurations of tags, triggers, or variables. This automatic tagging tool will do all the heavy lifting, removing wasted time and severe headaches right from the outset.

“There are 40+ predefined industry templates like e-commerce add to cart, page scroll tracking, lead form submission tracking, page load time tracking, and more,” the Tagmate website reads. “If you have an existing UA/GA3 setup and want to migrate your tags to the new GA4, Tagmate functions seamlessly and with 100% accuracy.”

A marketer can add their marketing pixels from Google Ads or Facebook ads in a flash to enable conversion tracking and attribution on their website. Moreover, if you need a point-and-click UI to track any customized button, element, impression, or contact form, Tagmate has a powerful Chrome Extension supporting all types of website CMS and frameworks.

Now, Tagmate doesn’t replace the GTM process. That’s not its purpose. Rather, it’s designed to make that process a cinch. Think of these templates as more of an automated layer integrated into the GTM setup, taking care of those data requirements without having to manually code them in. Using predefined tracking templates is not only the smart move, it’s the only one that makes sense.

With Tagmate reducing implementation cycles by over 75%, saving time and money, it’s obviously an easy sell. But this unique automated tool does it with 100% accuracy, compared to a manual GTM setup. As a result, you get fewer error messages hence eliminating the need for a developer tasked with debugging errors.

So whether you’re looking to implement Universal Analytics or Google Analytics 4, you need an automated system that is click, click, easy! That’s what you get when you use Tagmate.

Sign up for their 30-Day Free Trial for guaranteed time, cost savings, accurate analytics, and marketing tags setup. See for yourself how this robust data tracking foundation is achieved by heading to Tagmate.app.